Playing dead is ALWAYS the wrong action if a black bear attacks you. Instead, fight for your life. Kick, punch, hit the bear with rocks or sticks or any improvised weapon you can find. A bear that attacks may be an extremely rare predatory bear that stalks prey or attacks from behind. The bear may not even display defensive behavior like huffing or slapping the ground with a paw. Instead, its’ ears and head may be held low and its’ eyes focused directly on you. NEVER RUN. This might encourage a bear’s predatory instinct. (Note, if you visit grizzly bear country, playing dead could work in certain instances. Find out more about grizzly encounters here).